The method
Four stages, in this order. You approve every stage, and nothing goes live without your go-ahead.
The four stages
Immersion
A day with you, at the estate or in the dining room. Your story, your wines or menu, your guests, what must never be said: it all goes into a file that belongs to you.
Direction
Your taste profile, then two art directions shown side by side. You choose one, or mix them.
Creation
The identity, website or tool, on a private preview. You review it, I revise it, as often as it takes within the written scope.
Launch
Your website goes live at your address. With Presence or Reach it stays up to date every month, and your files remain yours.
The Immersion puts your house in writing
Every text, page and standard answer starts from this file, so your website speaks in your words. It belongs to you, even if you stop.
- Your house’s story and tone
- Your cuvées, menu or rooms
- Your guests, in France and abroad
- What must never be said
- Your competitors and neighbours
- Your logins: website, social media, domain name, booking
- Your content: texts, photos, documents
Designed for French alcohol law
The Evin law governs communication about alcohol in France, websites included. It is planned from the start of the design, not at the end. For an advertising campaign, a lawyer’s opinion is still recommended.
- An age check when entering the website
- The health message, in the website’s typography
- Wine sheets limited to permitted information: appellation, grapes, dosage, method, terroir
- The story of terroir, history and heritage, which the law allows
- No invitation to drink, no party scenes
- For a shop: the notice banning sales to minors
Before every preview, everything is checked
You only see what has passed these checks. If something fails, I rework it before showing it to you.
- The website displays without errors, on computer and phone
- Every link goes somewhere
- Spelling, in every language
- Text stays readable: size, contrast
- The website stays fast
- The age check and the health message are in place
- No tracking tool has been added
Your data, your files
One file per house
Each house has its own file, website and logins. Nothing is shared between clients.
You know who is answering
My replies carry my signature. Any automatic message, such as an acknowledgement of receipt, is labelled as such.
Nothing holds you back
You can leave whenever you want. Your files, your copy and your domain name are handed back.
Let’s start with your taste.
Three minutes, twelve art directions. You keep what feels like you, and your profile goes with your request.